Summer in New Zealand evokes visions of sun-kissed beaches, winding coastal roads, and the thrill of adventure. With this in mind, Jaguar Land Rover (JLR) New Zealand took the pulse of Kiwi road-trippers by commissioning an engaging survey of 1,000 individuals aged 30 to 88. The purpose? To discover their ideal summer road trip destinations and preferences. The results, as vibrant and varied as New Zealand’s landscapes, provide fascinating insights into the wanderlust of Kiwis.
The survey revealed some compelling statistics: a significant 69% of respondents expressed a preference for coastal areas and beaches, while 70% emphasized that the journey itself holds as much importance as the destination. This harmonious balance between destination and the drive tells us a lot about the Kiwi spirit—one that appreciates scenic routes, stunning views, and moments that make for lifelong memories.
Interestingly, over half of the participants indicated a desire to “step off the beaten track” this summer. This eagerness to explore less-traveled paths reflects a growing trend among Kiwis who seek unique adventures that stray from conventional hotspots, fostering a deeper connection to New Zealand’s untamed beauty.
When it comes to the practicalities of traveling, safety and reliability reign supreme. A remarkable 90% of participants highlighted vehicle safety as a crucial factor, with 47% also noting that car comfort and fuel efficiency influence their choice of route. This dedication to safety and comfort underscores a responsible approach to summer road tripping, ensuring that adventurers are prepared for whatever the journey may hold.
So, where do New Zealanders dream of hitting the road? According to JLR’s survey, several stunning locales emerged as top contenders:
- Milford Sound
- Coromandel Peninsula
- The West Coast (North or South? They’re both good)
- Christchurch to Queenstown
- The Desert Road (when it’s open)
Each of these locations offers a unique blend of breathtaking views, peaceful solitude, and fantastic driving experiences. Milford Sound, renowned for its dramatic fjords and pristine waters, beckons adventurers with its unparalleled beauty. On the other hand, the Coromandel Peninsula is famous for its idyllic beaches and lush landscapes, perfectly suited for a summer escape. The West Coast, whether you choose North or South, promises rugged coastlines and hidden gems waiting to be discovered.
Of course, as a survey commissioned by a car brand, there is an undeniable element of product promotion. The updated Land Rover Defender tops the list, touted for its “exceptional capability and versatility to handle any journey,” according to JLR. With off-road prowess and a reputation for reliability, it’s easy to see why this vehicle captures the imagination of adventurers.
While the Land Rover Defender stands out, it’s important to remember that other SUVs are also available, each vying for the attention of those ready to explore New Zealand’s extraordinary scenery. As summer approaches, Kiwis are undoubtedly gearing up for those long drives filled with exploration, discovery, and unforgettable moments.