Travelers have long been enchanted by iconic destinations like Paris, Bermuda, and Santorini, where the allure of well-trodden paths can often overshadow the riches that lie just beyond. For those curious globetrotters who venture beyond the mainstream, hidden destinations are waiting to unveil their charms. These lesser-known locales can offer a unique blend of culture, creativity, and authentic experiences free from overwhelming crowds. In 2025, the call to explore these underrated destinations is stronger than ever, and insights from seasoned travelers can guide our adventures.
Enter Samantha Brown, a veteran travel host with over 25 years of experience exploring 65 countries. Known for her astute ability to uncover treasures in the travel world, Brown is an expert in identifying thriving cities that don’t always make the tourist checklist but pack a rich tapestry of experiences nonetheless. With her guidance, we’ll delve into the world of underrated travel spots that promise to enliven our journeys in the coming year.
Leipzig, Germany: An Artistic Hub
First on Brown’s radar is Leipzig, Germany—a city that offers an enlightening alternative to the more popular destinations like Munich and Berlin. With ties to renowned musician Johann Sebastian Bach, Leipzig boasts a musical heritage that resonates throughout its vibrant arts scene. This artistic center has seen an influx of creatives drawn away from the costly metropolis of Berlin, leading to a dynamic community that embodies the spirit of innovation and culture. Often referred to as “Hype-zig,” Leipzig invites visitors to immerse themselves in musical performances, visit historical sites, and enjoy a burgeoning gallery scene without the hefty price tag of its bigger counterpart, making it a perfect cultural enclave for the budget-conscious traveler.
Portsmouth, New Hampshire: A Colonial Coastal Treasure
On the U.S. front, Brown finds herself captivated by Portsmouth, New Hampshire. This charming seaport town, established in the mid-1600s, showcases Colonial and Federalist architecture that transports visitors back in time. The downtown area thrives with local boutiques, eclectic eateries, and a deeply rooted arts culture. Highlights include a jazz club that attracts top talent from NYC and The Music Hall, a centennial venue that remains a hub for theatrical performances. The allure of Portsmouth doesn’t stop at its history; nestled along a stunning, albeit small, coastline, the town offers serene beach moments, even in the chilly embrace of winter—a revelation for those willing to see beauty in the off-season.
Huntsville, Alabama: A Tech Meets Art Hub
Another hidden gem according to Brown is Huntsville, Alabama, which may surprise those who associate the city solely with its space industry. Home to NASA’s Marshall Space Flight Center, Huntsville is rich in scientific heritage, but the city boasts more than just rockets. The U.S. Space & Rocket Center provides an enthralling insight into space exploration, captivating both the curious and the adventurous. Furthermore, the arts scene flourishes here, exemplified by Lowe Mill ARTS & Entertainment, the largest privately owned arts facility in the U.S. Here, visitors can explore over 200 artist studios, turning a former factory into a vibrant canvas of creativity. It’s a confluence of science and artistry, making Huntsville a remarkable destination where diverse experiences await.
How to Discover Lesser-Known Destinations
So, how does Brown discover these lesser-known destinations? A useful strategy is to look beyond the major city in a state and observe what lies just a short drive away. For instance, while Boston is a popular draw, Portsmouth’s proximity allows for a more tranquil experience filled with unique local charm. Moreover, asking oneself, “What places are overshadowed by the tourist hotspots?” can lead to remarkable finds concealed just outside traditional travel itineraries.
Tulsa, Oklahoma: A Surprising Discovery
Among the many cities Brown recommends, Tulsa, Oklahoma stands out as an unexpected delight. Working to complete the centennial Route 66, she discovered a vibrant community brimming with creative expression and culinary innovation. Tulsa’s lively arts and music scene reflects a modern, youthful energy that often surprises visitors. Places like Mother Road Market, a unique nonprofit food hall, showcase local chefs and entrepreneurs, offering a flavorful snapshot of the city that supports community while tantalizing taste buds.
Asbury Park, New Jersey: A Musical Paradise
Not to be left unmentioned, Brown’s affection for Asbury Park—a town rich in musical heritage—adds another layer to her exploration of offbeat destinations. Known for its rock-and-roll legacy and notable venues like The Stone Pony, where Bruce Springsteen performs, Asbury Park offers a whimsical blend of boardwalk culture, stunning beaches, and an undeniable artistic spirit. Rejecting the stereotype often associated with the New Jersey Shore, Asbury stands as a beacon for music lovers and beachgoers alike, emphasizing why the town deserves a spot on any extensive travel list.
Why Embrace the Underrated?
The greatest benefit of visiting these less-popular destinations is the opportunity to slow down, savor experiences, and engage more authentically with local cultures. Away from the frenzy of major tourism hotspots, travelers can connect with the unique essence of a place, often discovering hidden gems that offer richer narratives than the expected attractions. This often leads to a more rewarding experience—where supporting small businesses and unearthing local stories transforms a simple trip into a cherished adventure that lasts well beyond the journey.
As Brown encourages, there’s a world of beauty waiting to be explored just outside the well-trodden paths. For travelers seeking unique and enriching experiences, venturing to these overlooked locales is a call to adventure that promises to surprise and delight. With an open mind and a spirit of exploration, one might find their next favorite destination in the unlikeliest of places.