Dubrovnik Crowned the World’s Best Destination for Group Travel: What You Need to Know

Date: Saturday, July 19, 2025

Dubrovnik, Croatia, has recently been recognized as the Best Leisure Destination for Group Travel by Global Traveler, a renowned American magazine focused on luxury and lifestyle travel. This prestigious acknowledgment underscores Dubrovnik’s status as a premier vacation spot on the global stage.

A Notable Achievement

The award was presented during the 13th ceremony of the Leisure Lifestyle Awards, where Dubrovnik emerged victorious amidst fierce competition from popular destinations such as Costa Rica, Los Cabos (Mexico), Italy, and Cartagena, Colombia. This is the first time the city has received this distinguished accolade, marking a significant milestone in its travel narrative.

What Contributed to Dubrovnik’s Success?

The accolade stems from an extensive survey conducted among Global Traveler readers between September 20, 2024, and January 30, 2025. Participants highlighted their preferred destinations across various categories, emphasizing the growing significance of group travel in today’s tourism landscape.

With its captivating medieval architecture, rich cultural history, and stunning coastal vistas, Dubrovnik has long been a beloved destination. However, it’s the city’s unique offerings tailored for group travelers—ranging from luxurious corporate retreats to family vacations—that have catapulted its reputation.

Why Choose Dubrovnik for Group Travel?

1. Compact and Accessible:
Dubrovnik’s manageable size allows groups to explore a variety of attractions without the stress of extensive travel distances. The city’s UNESCO-listed Old Town, ancient fortifications, and picturesque beaches create an idyllic playground for group activities, from guided tours to private yacht outings.

2. Diverse Accommodation Options:
From opulent hotels to private villas and boutique guesthouses, Dubrovnik caters to groups of all sizes and preferences. This versatility is vital in accommodating varying budgets and personal styles.

3. Culinary Delights:
Group travel experiences are often enhanced by the food and dining experiences available. Dubrovnik boasts a vibrant culinary scene, featuring everything from high-end seafood restaurants to charming, casual eateries. The emphasis on quality service ensures every guest feels valued and well-served.

The Rise of Group Travel

The increasing popularity of group travel is a notable trend supported by this award. Many travelers are choosing to experience destinations together, driven by factors like multi-generational family trips, corporate meetings, and destination weddings. Such demands necessitate ease of logistics, suitable accommodations, and a plethora of activities to accommodate diverse interests.

Dubrovnik’s infrastructure and expansive offerings make it an ideal locale for these types of experiences. It stands out as a hotspot for those seeking a blend of luxury, history, and the leisurely Mediterranean lifestyle.

Impacts on Dubrovnik’s Tourism Landscape

Receiving the title of Best Leisure Destination for Groups is a monumental achievement for Dubrovnik and is bound to have a substantial impact on its tourism industry. Croatia has seen a remarkable influx of international visitors in recent years, with Dubrovnik being central to this transformation.

This accolade serves as a testament to the city’s commitment to luxury tourism and group travel. The recognition further solidifies Dubrovnik’s position as a leading player in the global tourism market, making it even more appealing for those looking for both adventure and relaxation in a historical context.

The Future of Group Travel in Dubrovnik

Looking ahead, the prospects for group travel in Dubrovnik appear exceedingly bright. It has become a magnet for various types of visitors, including families, friends, and corporate travelers. Ongoing improvements in tourism services, enhanced transportation links, and diverse accommodation options are set to make Dubrovnik an increasingly attractive choice for future group visits.

As the city continues to enrich its hospitality offerings, it is likely to attract higher-spending visitors in larger groups. This accolade will elevate Dubrovnik’s stature on the global stage, reinforcing its importance as a must-visit destination for group travelers worldwide.

In summary, Dubrovnik’s designation as the Best Leisure Destination for Groups is not just a reflection of its timeless charm and allure, but also a recognition of its adaptability and service excellence. As travel dynamics evolve, Dubrovnik is poised to lead in shaping the future of group travel, ensuring that it remains a preferred choice for travelers seeking a blend of culture, luxury, and unforgettable experiences.

Sources

• Dubrovnik Tourist Board
• Tourism Croatia