TUI Hotels & Resorts Expands Its Footprint in Asia
TUI Hotels & Resorts is making significant strides in Asia with the opening of its first hotel in Cambodia and the rollout of its TUI Suneo brand in China. This expansion marks a pivotal moment for the company, as it continues to tap into the rapidly growing tourism market in the region.
TUI Blue Sihanoukville: A Fresh Addition to Cambodia’s Tourism Scene
The TUI Blue Sihanoukville, located along the stunning coastline of the Gulf of Thailand, marks TUI’s debut in Cambodia. This hotel is strategically situated in the heart of Sihanoukville, just a stone’s throw from the beach. It features 189 well-appointed guestrooms and suites designed to provide comfort and style. Guests can take advantage of the hotel’s gym and outdoor swimming pool, enhancing their vacation experience. The hotel aims to draw in lifestyle travelers eager to explore the vibrant and evolving tourism landscape that Cambodia offers.
Image Caption: TUI Hotels & Resorts enhances its Asian offerings with new properties in Cambodia and China.
Launching TUI Suneo in China
In addition to its Cambodian venture, TUI has introduced its first TUI Suneo hotel in Shenzhen, China. The TUI Suneo Shenzhen Manwan is located in the scenic Dapeng Bay New District, a region known for its fusion of relaxation and exploration. The hotel boasts 215 rooms and suites, along with expansive outdoor facilities. This location aims to cater to both leisure and adventurous travelers, making it a popular choice in one of China’s most dynamic cities.
Expanding the Portfolio
TUI’s ambitions don’t stop with just two hotel openings. The company has signed contracts for three new projects in the region, further solidifying its commitment to expanding its Asian portfolio. With an impressive pipeline of 26 additional hotels, TUI aims to ramp up its presence in several key markets including Cambodia, China, Indonesia, the Maldives, the Philippines, Thailand, and Vietnam.
Recent Additions and Future Plans
Currently, TUI operates 22 resorts across Asia, and the recent introductions include the TUI Blue Maduzi in Bangkok, TUI Blue Berawa in Bali, and the TUI Blue Guilian Watermark Promenade in China. Looking ahead, the company is gearing up for more openings by September 2025, with plans to launch additional hotels in Vietnam, China, and Cambodia.
A Vision for Unique Holiday Experiences
Artur Gerber, managing director of TUI Hotels & Resorts, expressed the significance of this expansion by stating, “Adding a new destination and launching an additional brand in Asia is an important milestone for us.” He emphasized the added value that TUI offers guests from both Europe and Asia, aiming to foster a welcoming atmosphere along with unique holiday experiences in collaboration with local partners.
This expansion by TUI Hotels & Resorts not only reflects the company’s growth strategy but also aligns with the broader trends in the Asian tourism industry, where demand for quality hospitality services is on the rise. With its innovative offerings and commitment to excellence, TUI is set to make a lasting impact on the region’s travel landscape.