Sabre Hospitality and OUTRIGGER Resorts & Hotels: A Partnership for the Future
Introduction
In the ever-evolving landscape of luxury hospitality, technology plays an essential role in enhancing guest experiences and optimizing revenue. A prime example of this dynamic is the significant expansion of the partnership between Sabre Hospitality, a subsidiary of the renowned Sabre Corporation, and OUTRIGGER Resorts & Hotels. This collaboration not only epitomizes a commitment to personalized service but also signals a shift towards more advanced retailing solutions in the hospitality industry.
The Power of SynXis Retailing
At the heart of this expanded partnership is the SynXis Retailing solution—a cutting-edge platform designed to revolutionize the guest booking experience. Following a successful pilot program at two of its properties, OUTRIGGER has decided to implement the SynXis Retailing platform across its entire portfolio of 12 additional resorts. This proactive step positions OUTRIGGER as the first company to transition from the standard dynamic packaging functionality of the SynXis Booking Engine to the sophisticated features offered by SynXis Retailing.
This transition acknowledges the increasing demand for tailored guest services in the hospitality sector. With SynXis Retailing, OUTRIGGER can deliver a more customized experience, enhancing its merchandising capabilities and reinforcing its position as a leader in hospitality innovation.
Transforming Guest Engagement
The collaboration with OUTRIGGER reflects Sabre Hospitality’s mission to equip hoteliers with the tools they need to thrive in a competitive environment. Frank Trampert, Senior Vice President and Global Managing Director of Community Sales at Sabre, emphasized the transformative potential of the SynXis Retailing solution, stating that it not only enhances guest engagement but also drives total revenue generated per room.
This shift towards advanced retailing solutions allows hoteliers to craft dynamic, personalized experiences for guests throughout their entire journey—from exploration and booking to on-site amenities and post-stay engagement.
Benefits for OUTRIGGER Guests
The SynXis Retailing platform is designed with the guest in mind. It facilitates a more engaging booking experience by offering tailored packages and services. Through this innovative platform, OUTRIGGER can present its guests with personalized offers, allowing them to not just book a room, but to customize their entire vacation experience, adding services or unique vacation activities with ease.
The advantages of utilizing the SynXis Retailing platform are evident, with hoteliers reporting significant improvements, including potential revenue increases of up to three times, heightened customer satisfaction, and quicker booking processes. These enhancements ensure that guests feel valued and understood, leading to a memorable stay that exceeds their expectations.
Insights from OUTRIGGER Leadership
Josh Haddadi, Senior Digital Solutions Manager at OUTRIGGER Hospitality Group, expressed enthusiasm about the upgrade to SynXis Retailing. He noted that the platform is not only user-friendly but also integrates seamlessly into their existing booking processes. This ease of integration allows OUTRIGGER to offer a diverse array of options to its guests, which enhances their ability to create the perfect vacation.
By adopting this advanced technology, OUTRIGGER reaffirms its dedication to providing exceptional experiences that go beyond mere accommodation. The launch of personalized booking tools allows guests to tailor their stays to fit their desires, further solidifying OUTRIGGER’s reputation in the luxury hospitality market.
A Strengthened Partnership
With a robust portfolio of 38 beachfront properties in prime locations—ranging from Hawaii to the Asia-Pacific region and the Indian Ocean—OUTRIGGER Resorts & Hotels has been a valued client of Sabre Hospitality since 2017. This expanded collaboration underscores the shared vision of both companies to innovate and lead in the realm of travel technology.
As travel preferences continue to evolve, partnerships like the one between Sabre and OUTRIGGER serve as vital catalysts for change, leveraging technology to meet the demands of modern travelers and enhance overall service delivery.
For anyone in the travel industry, keeping an eye on such innovative partnerships and technological advancements is crucial for adapting to consumer needs and preferences. The engaging synergies between Sabre Hospitality and OUTRIGGER Resorts & Hotels represent just one example of how technology can elevate the guest experience and transform the hospitality sector.