Tuesday, May 13, 2025
Cross Hotels & Resorts: A New Era for Batam Hospitality
Cross Hotels & Resorts is embarking on an exciting journey to redefine Batam’s hospitality landscape with the introduction of two unique lifestyle hotels: Cross Batam The Mix and Cross Vibe Batam The Mix. Nestled in The Mix, a state-of-the-art integrated development in Pasir Putih, Batam Centre, these hotels have been meticulously designed to resonate with the modern traveler’s diverse needs.
The Heart of Modern Travel
The two new properties are not just hotels; they are vibrant spaces that meld comfort and style with connectivity and energy. Understanding that today’s travelers seek more than just a place to stay, the Cross Hotels & Resorts team has curated experiences that cater to varied guest profiles—from wellness enthusiasts to savvy business professionals and vibrant leisure seekers. Both hotels embrace bold architecture and expansive social spaces, ensuring that visitors feel both relaxed and energized during their stay.
Strategic Location and Accessibility
The location of these dual-branded hotels is nothing short of strategic. Within minutes of the Batam Centre Point International Ferry Terminal and Hang Nadim International Airport, guests will enjoy seamless access—whether they are arriving from Singapore for a quick getaway or making Batam their base for business meetings. The strategic positioning makes these hotels the ideal choice for travelers from various backgrounds.
A Collaborative Vision for Growth
Developed by PT MIG Putra Indonesia, a collaboration between the PURI Group from Indonesia and Rima Properties Group from Malaysia, this initiative marks a significant commitment to Batam’s hospitality scene. This partnership reinforces Cross Hotels & Resorts’ vision to transform Batam into a hub for lifestyle-focused tourism and business events, exemplifying a model for future collaborations.
Accommodations that Cater to All
Cross Batam The Mix boasts spacious suite accommodations starting at 115 square meters, seamlessly integrating modern kitchenettes and sophisticated living areas for guests who prioritize comfort and functionality. In contrast, Cross Vibe Batam The Mix, prominently located within the Iconic View Tower, infuses a youthful energy, offering an inviting and dynamic atmosphere tailored to trend-conscious travelers.
A Multifaceted Community Experience
More than just hotels, both properties aim to become vital components of a larger community ecosystem. With plans for diverse dining options, wellness services, and communal spaces, they are set to enhance the guest journey. Families will appreciate kid-friendly amenities, while Gen Z travelers will find spaces designed for social interaction and relaxation. Furthermore, professionals will have access to sophisticated event spaces, ensuring every visitor has their needs met.
Innovative Culinary and Wellness Offerings
Complementing the unique accommodations, Cross Hotels & Resorts is keen on enhancing the culinary scene with gourmet offerings that reflect local flavors while catering to global palates. Wellness services will be a cornerstone of the guest experience, with holistic options designed to rejuvenate and recharge. The goal is to create a haven where guests can unwind or revitalize, depending on their needs.
Commitment to Sustainability and Impact
Sustainability is woven into the fabric of this initiative. Both hotels will focus on eco-friendly practices and community engagement, prioritizing sustainable sourcing and partnering with local businesses to create a positive impact. This approach aligns with the modern traveler’s preference for responsible tourism, ensuring that visits to Batam contribute to the community and environment.
Leadership Insights and Future Aspirations
Harry Thaliwal, the CEO of Cross Hotels & Resorts, expressed enthusiasm for this groundbreaking partnership, remarking on the dual-brand strategy’s potential to reshape the guest experience. This sentiment was echoed by Wagiman, President Director of PT MIG Putra Indonesia, who highlighted the collaboration’s aim to deliver exceptional service and innovation.
Evan Burns, Country Manager for Indonesia, emphasized that these hotels will be spaces for connection and celebration, reflecting Batam through fresh perspectives. The phased launch is set for 2027, with full operations by 2028, promising a remarkable addition to the region’s landscape.
Conclusion
Cross Hotels & Resorts is not just making an entry into Batam’s hospitality market; they are setting the stage for a transformative travel experience. With these dual-branded properties, Batam is poised to emerge as a significant player in the regional tourism and business arena, redefining what modern hospitality can be.