Langham Hospitality Group Unveils New Branding for Cordis Hotels and Resorts
In a bold move to enhance its brand identity, Langham Hospitality Group has launched a global marketing campaign for Cordis Hotels and Resorts, themed “Let Your Heart Rule.” This campaign aligns perfectly with the 10th anniversary of Cordis, an upscale hotel brand committed to genuine hospitality and rich local experiences. With the tagline encouraging guests to explore their passions and forge authentic connections, the initiative marks a significant evolution in the brand’s positioning strategy.
Celebrating a Decade of Cordis
Cordis, which translates to “of the heart” in Latin, has built its reputation since its establishment in 2015 on the pillars of sincere guest service, authentic local engagement, and comprehensive wellness offerings. The recent marketing refresh aims to deepen this foundation, transforming Cordis into a beacon of purposeful living. By emphasizing authenticity and meaningful experiences, the brand aspires to resonate with travelers seeking more than just a place to stay.
A Manifesto for Heartfelt Travel
Bob van den Oord, Chief Executive Officer of Langham Hospitality Group, articulated the brand’s vision: “Cordis has always believed in creating travel journeys that are both heartfelt and heart-healthy, where guests are truly cared for.” The “Let Your Heart Rule” campaign reinforces this ethos, encouraging guests to pursue journeys that reflect their personal values and passions. Whether it’s exploring new cultures or engaging in wellness activities, the initiative seeks to create memorable experiences that are not just temporary escapes but meaningful moments that enrich lives.
Spotlight on Amber Liu
Central to this exciting campaign is singer-songwriter Amber Liu, who serves as the global ambassador for Cordis Hotels and Resorts. Liu’s unique individuality and fearless creativity align seamlessly with the campaign’s essence. Through a series of films and digital shorts, she embodies the joy found in following one’s passions, advocating for authentic connections that transcend superficial travel experiences. The vignettes not only showcase her journey but also highlight the diverse offerings at Cordis destinations, celebrating the interplay between travel and personal significance.
A Canvas for Authentic Experiences
The campaign encapsulates the belief that travel is more than just a vacation—it’s an opportunity to explore one’s true self. Each story portrayed through Amber Liu’s narrative sheds light on how Cordis Hotels encourage guests to engage deeply with local communities. From culinary adventures to bespoke wellness programs, the initiative illustrates Cordis as a canvas on which each traveler can create their unique masterpiece of experiences.
A Pathway to Wellness and Well-being
As part of its overarching mission, Cordis emphasizes wellness initiatives designed to promote a healthy lifestyle both during and after a guest’s stay. By integrating fitness, nutrition, and mindfulness into their offerings, the hotel brand not only addresses the physical well-being of its guests but also nurtures their emotional and mental health. This holistic approach aligns perfectly with the campaign’s focus on living life authentically and fulfilling personal passions.
A Look Ahead
As Cordis Hotels and Resorts steps into a new era with this marketing refresh, the focus remains clear—creating heartfelt and memorable travel experiences. With the powerful message of “Let Your Heart Rule,” the brand is poised to attract not just guests seeking luxurious accommodations but those yearning for genuine connections and transformative journeys. The campaign showcases a promising future for Cordis as it continues to shape and redefine the modern travel experience.
For more insights and updates on Langham Hospitality Group and its initiatives, you can explore additional articles on The Hotel Conversation, including the celebrations marking the company’s 160th anniversary and the recent appointment of Kevin Robinson as COO.