### Redefining Hospitality: Athiva Hotels & Resorts Launches Joy Is On The House Campaign
Mumbai is abuzz with the recent news of a fresh entrant into the hospitality scene: Athiva Hotels & Resorts. Spearheaded by the creative agency AlterType, this new premium lifestyle brand has launched its first campaign titled **Joy Is On The House**. This initiative aims to redefine modern hospitality, blending joy, wellness, and sustainability into an immersive experience for guests.
### More Than Just a Hotel Brand
The launch film for Athiva captures the essence of comfort and connection, portraying the brand not merely as a hotel but as an experience akin to coming home. The visuals are evocative, supported by thoughtful storytelling that resonates with contemporary travelers seeking meaningful experiences. Athiva stands out in a crowded marketplace by focusing on these emotional touchpoints, emphasizing the fundamental human desire for connection and comfort during travel.
### A Vision for Modern Travelers
**Rachit Gupta**, Vice President of Marketing & Sales at Chalet Hotels Ltd., emphasizes that Athiva embodies a delicate balance between the assurance of the expected and the delight of the unexpected. Designed for modern travelers—particularly those with a millennial and Gen Z mindset—the brand remains deeply rooted in Indian values. Gupta stresses the importance of joy and sustainability as core pillars of Athiva, asserting that these elements will drive the brand’s long-term profitability and customer loyalty.
### Collaborative Approach to Branding
AlterType has taken an active role in shaping Athiva’s distinct personality, focusing on warmth, comfort, and authentic joy in every guest interaction. The creative agency is committed to building a brand that not only talks about joy but lives it at every point of contact. In the words of **Siddharth Loyal**, Co-founder and Managing Director of AlterType, “At AlterType, we believe brands should feel lived in, not just well-designed.” This philosophy drives the effort to deliver joy consistently throughout the entire customer journey—from the initial booking to the checkout process.
### Campaign Execution and Experience
The **Joy Is On The House** campaign goes beyond just a catchy tagline; it spans multiple platforms, including a cinematic brand film, a robust digital presence, and experiential on-ground activations. This multifaceted approach marks a significant milestone in Athiva’s foray into India’s premium hospitality segment, signaling an ambitious vision for the brand’s future.
### A Promising Launch
Athiva Resort & Spa in Khandala opened its doors on October 16, becoming the brand’s inaugural destination. With plans for additional properties in Navi Mumbai and Aksa Beach already in the pipeline, Athiva is poised for rapid expansion. The brand has also announced plans for three new resorts in the picturesque regions of Goa and Kerala, showcasing its intent to establish a hallmark of premier hospitality across India.
### Commitment to Quality and Sustainability
At the heart of Athiva’s ethos is a commitment to quality and sustainability, aiming to create memorable experiences while being responsible stewards of the environment. This focus aligns with the growing awareness among travelers regarding eco-friendly practices and wellness-centric offerings. Athiva strives to ensure that every guest not only enjoys their stay but also contributes to a greater good, leaving a positive impact behind.
### Engaging the Future
As Athiva Hotels & Resorts embarks on this exciting journey, the hospitality landscape in India may witness a transformation rooted in joy and connection. With a vibrant vision backed by a dedicated team of professionals, Athiva seems well-positioned to capture the hearts and minds of modern travelers who prioritize experience and authenticity.