Exciting developments are unfolding in South Korea’s hospitality sector, as Wyndham Hotels & Resorts makes strides in the market. The company has recently inaugurated its first managed hotel in the country, the Wyndham Goseong, and has announced two promising new projects in Seoul and Busan. This expansion underscores Wyndham’s confidence in the ongoing recovery of tourism and business events in South Korea.
A Grand Opening in Goseong
The milestone event is marked by the opening of the 529-room Wyndham Goseong, located in the picturesque region of Gangwon. Nestled next to Bongpo Beach and the stunning Seoraksan National Park, this oceanfront resort is perfectly positioned to cater to both leisure travelers and MICE (Meetings, Incentives, Conferences, and Exhibitions) events.
Only about 7 kilometers from Yangyang International Airport, Wyndham Goseong offers a convenient and scenic escape for visitors. With many of its guestrooms featuring breathtaking sea views, this hotel is an ideal choice for guests looking to immerse themselves in nature while enjoying modern comforts.
Eventful Experiences
Wyndham Goseong was designed with versatility in mind, hosting a variety of events in a serene environment. The resort features four flexible event venues that can adapt to numerous meeting and event requirements. Whether it’s an incentive group seeking motivation, a corporate retreat aiming for team-building, or small conferences in a tranquil setting away from the hustle and bustle of city life, Wyndham Goseong has the facilities to deliver.
Path of Growth
This latest addition to Wyndham’s portfolio comes on the heels of steady growth in South Korea over the past two years. The company’s strategic expansion plan has already introduced the Wyndham Grand brand in 2023, along with the upcoming Trademark Collection by Wyndham set for 2024. These moves indicate a commitment to enhancing its offerings in various market segments.
Future Projects
Wyndham’s ambitious growth strategy includes significant projects in two of South Korea’s major cities. The group has secured agreements for the Howard Johnson by Wyndham Seoul, slated to open in 2028, and Wyndham Busan, targeted for a 2030 launch. This expansion portrays Wyndham’s intention to penetrate key gateway cities while diversifying its presence in secondary regions.
A Robust Portfolio
As it stands, Wyndham operates a portfolio of around 30 hotels across South Korea, encompassing over 9,200 rooms. The diversity of brands under its umbrella includes popular names like Days Inn, Howard Johnson, Ramada Plaza, Ramada, Ramada Encore, Ramada Hotel & Suites, Wyndham Grand, and the Trademark Collection. This extensive reach not only broadens Wyndham’s customer base but also solidifies its position in the competitive hospitality landscape of South Korea.