TUI Group Expands Its Footprint in Asia with New Hotel Ventures
TUI Group, a leading international travel and tourism company, is making significant strides in the Asian market. The organization is venturing into China with an exciting development: the first Robinson Club resort in the country. This move marks a pivotal point in TUI’s strategy to enhance its international hotel portfolio and cater to the evolving needs of travelers in this dynamic region.
The Introduction of Robinson Club in China
The upcoming Robinson Club resort is set to open in January 2029, nestled in Meifan, located in the heart of the Yangtze River Delta Green Demonstration Zone. This region is not only known for its picturesque landscapes but also for its commitment to sustainable tourism development. The new resort will play a crucial role in blending TUI’s offerings with the region’s eco-friendly aspirations.
This resort aims to attract both families and couples with its inclusive ‘For All’ concept. By focusing on diverse customer segments, TUI is responding to the growing demand for high-quality club holidays in China. As Bernd Mäser, Co-CEO of TUI Hotels & Resorts, notes, the premium club concept they are introducing is well-aligned with the needs of modern travelers seeking luxury experiences intertwined with sustainable practices.
A Broader Portfolio Expansion
In addition to the Robinson Club, TUI Group recently secured another TUI Blue hotel, reinforcing its commitment to expanding its footprint in Asia. Currently, TUI Hotels & Resorts features 24 hotels throughout China and Southeast Asia. With these newly signed projects, they plan to add 29 more hotels over the next few years, signifying robust growth in this region.
Sebastian Ebel, CEO of TUI Group, emphasizes that their Hotels & Resorts segment is not only rapidly growing but is also profitable. By targeting new customer demographics through this expansion, TUI is positioning itself as a leader in the international market.
Future Developments in Japan and Vietnam
TUI is not stopping at China; they are also preparing to launch the TUI Blue brand in Japan and the TUI Suneo brand in Vietnam. This broadening of their portfolio illustrates TUI’s strategic approach to capturing different markets across Asia. Each brand caters to specific customer preferences, ensuring that TUI can accommodate a variety of travel needs.
Commitment to Sustainability
The new Robinson Club resort in the Yangtze Delta does more than just promise luxury; it embodies TUI’s commitment to environmental sustainability. This project will integrate Environmental, Social, and Governance (ESG) principles, showcasing innovative water technology and renewable energy solutions. TUI stands out as the only non-Chinese tourism company to join the Yangtze River Delta Green Demonstration Zone Developers Alliance, further underlining its dedication to sustainable tourism practices.
In summary, TUI Group’s ventures into Asia represent not just an expansion of their hotel portfolio but also a thoughtful approach to meeting the demands of a modern, environmentally conscious traveler. With the Robinson Club leading the way, TUI is poised to make a lasting impact in one of the world’s most vibrant tourism markets.