Best Western Hotels & Resorts Named Asia’s Best Midscale Hotel Chain, Driving Growth In Regional Tourism!
Introduction
Best Western Hotels & Resorts has taken center stage in the hospitality landscape, earning the prestigious title of Asia’s Best Midscale Hotel Chain at the Travel Weekly Asia Readers’ Choice Awards 2025. This accolade, awarded on October 7, 2025, in Singapore, signifies more than just recognition; it underscores the brand’s unwavering commitment to quality, innovation, and excellence across the Asia-Pacific region.
A Legacy of Excellence in Hospitality
With a rich history spanning nearly 80 years, Best Western has become a cornerstone of global hospitality. Currently operating over 200 properties in the Asia-Pacific region, the brand encompasses ten distinct sub-brands, catering to the varied needs of both leisure and business travelers. This diverse portfolio enables Best Western to provide accommodations that suit different tastes and budgets, reinforcing its position as a go-to choice for travelers seeking comfort and value.
The hotel chain’s sustained focus on creating a welcoming atmosphere, coupled with state-of-the-art amenities, ensures that its properties are among the most sought-after in Asia. The recent award reaffirms Best Western’s capability to adapt, evolve, and align with the changing expectations of modern travelers.
Recognition by Industry Leaders
The recognition of Best Western as Asia’s Best Midscale Hotel Chain reflects a broader consensus within the industry about the brand’s quality and innovative offerings. Industry professionals, travel trade experts, and readers of Travel Weekly Asia participated in the voting process, and their resounding support highlights Best Western’s reputation for reliability and outstanding service.
Olivier Berrivin, Vice President for Asia Pacific at BWH Hotels, expressed his gratitude for this esteemed recognition. He acknowledged that the dedication of travel partners and the invaluable feedback from guests played a crucial role in the brand’s enduring success.
BWH Hotels’ Commitment to Improving the Hospitality Landscape
Winning such a significant award isn’t just a mark of achievement; it also demonstrates how Best Western actively enhances the hospitality industry. Over time, the brand has greatly influenced the midscale hotel sector, earning a reputation for excellence while raising the bar for service standards.
Best Western’s commitment to customer satisfaction is evident in its continuous improvements in guest services and sustainability practices. The award as Asia’s Best Midscale Hotel Chain emphasizes the brand’s dedication to enriching the travel experience and ensuring that guests enjoy comfort, convenience, and quality during their stays.
How Best Western Has Shaped Regional Tourism
Best Western’s growth trajectory in the Asia-Pacific not only elevates its brand but also significantly impacts regional tourism. Each property contributes to local economies by attracting both international and domestic travelers. Positioned strategically in key tourist spots such as Singapore, Bangkok, and Sydney, Best Western hotels offer an array of options that appeal to diverse traveler demographics.
By providing superb lodging choices in popular destinations, Best Western makes travel to the region more accessible and affordable. This is particularly important as tourism recovers from the pandemic; the role of established hospitality providers becomes crucial in making destinations inviting and supporting local businesses.
Looking Ahead: Best Western’s Future in Asia
As Best Western approaches its 80th anniversary in 2026, the future of the brand appears promising. With its consistent focus on growth and quality improvement, the company is set to play a pivotal role in further shaping the hospitality landscape. Exciting initiatives are on the horizon, aiming to introduce innovative concepts that will elevate the guest experience and solidify Best Western’s status as a leader in the midscale segment.
What Next?
Best Western’s recent accolade as Asia’s Best Midscale Hotel Chain serves as a reminder of its relentless pursuit of excellence and innovation. Positioned to explore new opportunities, the brand is focused on enhancing the travel experiences of countless travelers across the region as it moves forward with confidence and ambition.