Embracing Sustainable Travel: c2c and the Better Transport Week Campaign
On June 17, 2024, local rail operator Trenitalia c2c proudly announced its participation in the Better Transport Week campaign. Running from June 17 to June 23, this initiative aims to shine a spotlight on the environmental and community benefits of sustainable transportation methods, particularly focusing on rail travel as a greener alternative.
Understanding Better Transport Week
Better Transport Week is organized by the Campaign for Better Transport, an advocacy group dedicated to promoting sustainable transportation across the UK. The week consists of numerous events and activities designed to encourage individuals and communities to consider rail travel as a viable, eco-friendly option for their journeys. As an official supporter of the campaign, c2c is eager to help raise awareness and drive participation across its service area.
According to the Campaign for Better Transport, embracing rail travel can significantly reduce traffic congestion, improve air quality, combat climate change, and ultimately enhance public health while providing a boost to the UK economy.
c2c’s Commitment to Sustainable Rail Travel
In alignment with the campaign, c2c is eager to share the benefits of sustainable rail travel with its customers through various channels, including social media campaigns that highlight eco-friendly practices and encourage passengers to book rail trips. The operator emphasizes financial savings as well, noting that travelers can save up to 40% on off-peak return tickets when purchased in advance through c2c’s online platform.
What sets c2c apart is its commitment to sustainability through its entire operations. The company operates an entirely electric fleet, making significant strides in reducing carbon emissions. In fact, a train journey generates nine times less carbon emissions compared to the equivalent trip taken by petrol or diesel cars.
Innovations in Energy Efficiency
c2c doesn’t just stop at electric trains; the operator has been actively working towards enhancing energy efficiency throughout its network. All energy utilized to power its trains comes from renewable sources, underscoring c2c’s dedication to reducing its environmental footprint. Moreover, their newly introduced Class 720 trains are designed to be lighter and more energy-efficient, further minimizing environmental impact.
To celebrate Better Transport Week, c2c Managing Director Rob Mullen recently engaged with key figures in transportation advocacy, including Silviya Barrett, Director of Policy and Research for the Campaign for Better Transport, and Katie Southgate, CEO of the local children’s cancer charity Gold Geese. Their discussions at Leigh-on-Sea station centered on the profound effects of rail travel on local communities and the environment.
Supporting Community Initiatives
c2c’s partnership with Gold Geese highlights the operator’s commitment not only to sustainable travel but also to community support. Over the years, c2c has collaborated with the charity on various fundraising initiatives, provided complimentary travel for families supported by Gold Geese, and even wrapped a train in Gold Geese branding to amplify awareness about the charity’s vital work.
Rob Mullen emphasized the urgency and importance of this mission: “We are here to celebrate the many benefits of rail travel and how it can help achieve the UK’s sustainability targets in both the long and short term.”
The Voices Behind the Movement
Several voices spoke out regarding the importance of sustainable transport during the campaign. Silviya Barrett from the Campaign for Better Transport noted, “Trains are one of the greenest ways to travel.” She encourages everyone to reflect on how their travel choices can align more closely with sustainable practices.
Katie Southgate echoed this sentiment, recognizing the pivotal role high-quality, environmentally friendly transport services play in strengthening local communities. The specially branded Gold Geese train has carried approximately 50 million passengers, not only alleviating road congestion but also improving local air quality and raising awareness for childhood cancer issues.
Conclusion
By participating in initiatives like Better Transport Week, c2c is setting a significant precedent for sustainable travel in the UK. Through their commitment to eco-friendly practices, community support, and the promotion of rail travel, they illustrate how transport operators can play a crucial role in addressing climate change and enhancing public health while actively engaging with their local communities.