TUI Expands Its Hotel Offerings: Doubling Options in Asia by 2027
TUI, one of the largest travel operators in Europe, has announced an ambitious plan to double its hotel offerings in Asia over the next few years. This expansion is set to position the company favorably within an increasingly popular holiday region for British travelers, further cementing the appeal of destinations like Thailand, Sri Lanka, Maldives, Vietnam, and Malaysia.
Increasing Demand for Affordable Holidays
As the travel landscape continues to evolve, TUI’s strategic move comes in response to burgeoning demand for affordable long-haul travel options. Chief Executive Sebastian Ebel has highlighted that Asia has become a “very attractive” destination, not just for European travelers but also for those from Asia looking to enjoy a getaway in this vibrant region. He noted that the company’s customer base is becoming more globally distributed, which is crucial in decreasing reliance on the European market, particularly in light of current economic uncertainties.
Current and Planned Hotels
Currently, TUI operates 18 hotels across Asia, but plans are underway to add an impressive 22 hotels by 2027. This includes exciting openings in Vietnam, Malaysia, and China, which recently saw TUI launch its first hotels, expanding its footprint in diverse and dynamic markets. Additionally, there’s a significant expansion planned in Indonesia with a new luxury brand, The Mora, launching in Bali, catering to a growing clientele eager for premium experiences.
Enhanced Connectivity to Asia
As TUI expands its hotel portfolio, it simultaneously enhances flight connectivity to these burgeoning destinations. The tour operator has already increased the number of flights to Thailand for this winter, as well as for 2025, following a notable 35% rise in demand. Such adjustments not only facilitate easier travel but also attract more holidaymakers looking for value and vibrant experiences away from the traditional European sunspots.
Affordable Vacation Highlights in Vietnam
Certainly, one of the standout destinations gaining traction is Vietnam. Not only is it lauded as one of the most affordable long-haul destinations, but its charm lies in rich culture, stunning landscapes, and incredible cuisine. Hoi An, a picturesque beach town, has been recently named the “most affordable long-haul hotspot” by the Post Office Report. Visitors can enjoy local beers for as little as 50p, and some avid travelers report prices dropping to as low as 30p, making it an ideal choice for budget-conscious explorers.
Beyond Asia: TUI’s Global Rebranding
TUI’s broader strategy reflects its ambition to diversify its offerings globally, as seen with its recent forays outside of Europe. The company made headlines by launching direct flights to Senegal for the first time in over a decade, positioning itself as the only UK operator currently offering these packages. Furthermore, the appeal of African destinations is growing, with places like Cape Verde becoming increasingly popular among holidaymakers. TUI’s inclusion of safari experiences in Kenya underscores its commitment to providing unique holiday experiences that blend adventure and relaxation.
Increased Interest in North Africa
Interestingly, TUI has noted a significant uptick in interest in North African destinations. Countries like Egypt are drawing attention, especially as they offer competitive pricing compared to traditional holiday spots like Spain. The business sees this growing interest as indicative of a shifting trend among British tourists, with more travelers looking to explore destinations that offer both cultural richness and affordability.
The Future Outlook
Looking forward, TUI is keen to capitalize on these emerging travel trends. As they work to double their hotel numbers in Asia and strengthen their flight offerings, the operator aims to cater to a diverse and dynamic customer base, poised to explore a wider range of destinations. With constant changes in travel preferences, this strategic expansion positions TUI as a frontrunner in the holiday package market, ready to embrace the global traveler’s evolving needs.
With TUI leading the charge, holidaymakers can look forward to an exciting array of affordable travel options that explore the beauty and diversity of Asia and beyond.