Discover the Hidden Gem: Seoul
Seoul, South Korea’s bustling capital, is a destination that deserves more attention from Australian travelers. My four visits since 2016 have revealed a city rich in culture, technology, and history, yet it remains an underrated treasure among popular East Asian travel spots. While many Australians are drawn to the familiar allure of Japan, Seoul offers an equally vibrant yet less crowded alternative. A mere 12-hour flight separates Australia from this dynamic metropolis.
A Melting Pot of Experiences
Seoul is a captivating blend of modern innovation and traditional charm. It embodies the high-tech, commercial energy of Tokyo, the serene temples and gardens found in Kyoto, and the lively street food scene of Osaka. However, to strictly label it as a Japan alternative would be a disservice. Seoul stands on its own, boasting a rich tapestry of historical sites, culinary delights, and an astonishingly diverse cultural scene.
Cultural Richness and Culinary Delights
The magic of Seoul goes beyond its high-rises and tech. The city’s history spans thousands of years, giving travelers a wealth of stories to discover through its ancient sites. Korean cuisine is a highlight in itself; whether you’re indulging in spicy tteokbokki or savoring delicate bibimbap, the flavors are bold and delightful. On the wellness front, Korean skincare is world-renowned, offering a glimpse into the country’s beauty standards.
Avoiding the Crowds
One of the most alluring aspects of Seoul is its relatively low tourist density compared to neighboring countries. This means visitors have the chance to experience the city authentically, immersing themselves in everyday life without battling through throngs of tourists. Let me guide you through some of the essential spots to explore during your first trip to Seoul.
Gyeongbokgung Palace and the National Folk Museum
No trip to Seoul is complete without visiting the grand Gyeongbokgung Palace, the jewel of the city. Built in the 14th century, this majestic royal palace served as the residence for the Joseon Dynasty rulers until the early 20th century. Wander through the expansive grounds, where various historical structures and the National Folk Museum reside. The museum offers a fascinating look into Korea’s storied past, showcasing traditional houses, artifacts, and clothing—all for free.
Bukchon Hanok Village
Another gem is Bukchon Hanok Village, a beautifully preserved community where traditional Korean houses, known as hanoks, take you back to the 14th century. Strolling through its narrow alleyways, especially during quieter times, transports you to a bygone era with quaint eateries and cafes serving authentic Korean dishes.
Charming Jongno District
After soaking in the sights at the palace and Bukchon, head to Jongno District, where the vibe shifts to a more local feel. This area balances a central location with a relaxed, charming atmosphere. Browse unique boutiques and enjoy a meal at one of the casual restaurants that line the streets.
Vibrant Hongdae Shopping Street
For those yearning for nightlife and youthful energy, Hongdae is the place to be. Located near several universities, this district pulses with life, especially at night. Vintage shops, live street performances, and a variety of eateries make Hongdae a popular hotspot where creativity and culture thrive.
The Glamour of Gangnam
Known worldwide thanks to Psy’s hit song, Gangnam is not just a place of affluence but also a cultural touchstone. While the main streets are filled with luxury brands and stylish cafes, the nearby Sinsa-dong offers a more casual yet equally trendy atmosphere, perfect for an afternoon of shopping and people-watching.
Exploring Sinchon and the Area Around Universities
University areas often have their own unique flair, and Sinchon is no exception. This district, home to notable institutions like Yonsei University and Ewha Women’s University, is filled with affordable fashion boutiques and laid-back eateries frequented by students. Wandering through the campus grounds will reveal a stunning blend of academic architecture and lush greenery.
Myeongdong Shopping Strip
Myeongdong is perhaps the most iconic shopping area, famous for its beauty shops and street food stalls. Despite my reservations about its touristy nature, the experience of meandering through this myriad of shops, sampling street food, and soaking in the vibrant chaos is undeniable.
Dongdaemun Design Plaza
No architectural tour of Seoul would be complete without a visit to the Dongdaemun Design Plaza. This iconic cultural center, designed by the brilliant Zaha Hadid, boasts futuristic design and serves as a hub for fashion and art. Stroll through the marketplace and savor local flavors at the nearby Gwangjang Market.
In summary, Seoul is waiting to be discovered, offering an array of experiences that blend the new with the traditional, the bustling with the serene. Whether you are there for culture, shopping, or the delectable food, this vibrant city ensures every traveler leaves with unforgettable memories.