Calgary, Alberta became a vibrant hub of adventure and exploration on March 31, 2025, as the Taiwan Tourism Administration (TTA) showcased the allure of Taiwan at the 2025 Calgary Outdoor Adventure & Travel Show held on March 29–30. With its stunning landscapes and diverse experiences, Taiwan captured the attention of Canadian travel enthusiasts eager for new outdoor adventures.
Sylvia Lee, the Director of the Taiwan Tourism Administration’s San Francisco Office, emphasized the deep-rooted bond Canadians share with nature and active travel. At the TTA booth, the spotlight shone on the beautiful Cycling Route No. 1, promoting ten must-visit destinations across Taiwan that elevate cycling tourism to new heights. “Taiwan’s stunning geography and vibrant ecology make it a dream come true for outdoor explorers,” Lee remarked. She elaborated on how cycling through Taiwan’s charming towns allows visitors to fully immerse themselves in the island’s rich culture and natural beauty.
The TTA booth quickly resonated with attendees, becoming a popular destination for curious adventurers keen on exploring Taiwan. Key airline and travel partners, such as China Airlines, One Dream Travel, and I & J Travel, provided invaluable information on travel deals and itineraries. Interactive displays and limited-edition Year of the Snake lantern giveaways offered visitors a glimpse into Taiwan’s famed Lantern Festival, with the exciting 2026 edition scheduled for Chiayi County, ensuring cultural enthusiasts have a reason to mark their calendars.
Birdwatching, an activity embraced by many outdoor lovers, was another focal point at the show. The TTA distributed brochures detailing Taiwan’s top birdwatching locations, and there was a buzz surrounding the upcoming 1st World Bird Fair, to be held in Taichung from September 19–23, 2025. This event promises to attract birding enthusiasts and nature lovers alike. For those eager to learn more, further information can be found on the official World Bird Fair website.
The growing allure of Taiwan among North American travelers was palpable, with 2024 recording an impressive 763,000 visitors, reflecting a 23% increase from the previous year, outpacing pre-pandemic numbers. Canada stands as Taiwan’s second-largest market in the Americas, attracting travelers due to its seamless and safe travel experience, alongside a treasure trove of attractions and warm hospitality. Through attendance at key expos like the Calgary Outdoor Adventure & Travel Show, the Taiwan Tourism Administration is actively enhancing Taiwan’s tourism profile while fostering relationships with local industry players.
Visitors heading south in Taiwan can also take advantage of exciting travel offers, such as a buy-one-get-one-free promotion on high-speed rail tickets from Taichung. Additional deals for rail, metro, and shuttle bus tickets are easily accessible via the Taiwan Pass app, allowing exploration beyond Taipei and into the heart of Taiwan’s scenic beauty. Travelers simply passing through can enjoy complimentary half-day tours if they have a layover of 7 to 24 hours, showcasing some of the island’s breathtaking highlights.
With its vibrant presence at the Calgary Outdoor Adventure & Travel Show, Taiwan undeniably reinforced its stature as a must-visit destination for adventurers and nature lovers alike. The buzz in Alberta’s travel community serves as an invitation for everyone to experience the captivating natural beauty, rich culture, and remarkable adventures that Taiwan has to offer.
For those interested in viewing high-quality photos from the event, they are available through a dedicated link. Further inquiries can be directed to the Taiwan Tourism Information Centre in Vancouver, equipped to assist potential travelers with questions regarding their future adventures in Taiwan.
The Taiwan Tourism Administration operates as the official government body responsible for promoting tourism both domestically and internationally. Their efforts in the Canadian market encapsulate their slogan, “Waves of Wonder,” inviting everyone to explore the diverse treasures of Taiwan.
If you’d like to get in touch, contact Alex Trup for more information via email or phone. The TTA is keen to share all that Taiwan has to offer with the world, ensuring that the spirit of adventure is only a journey away.