New England Outdoor Travel Boom: Vermont Emerges as America’s Most Outdoorsy State

A Shift in Travel Trends

The allure of nature is drawing increasing numbers of Americans away from bustling cities toward the tranquility of wide-open spaces. This trend has seen Vermont emerge as the Number One Most Outdoorsy State in America, according to a recent study that analyzed search trends for various outdoor activities. Surpassing well-known outdoor destinations like Colorado and Hawaii, Vermont boasts a robust outdoor culture with easy access to stunning wilderness, contributing to a surging popularity in outdoor travel.

The Study Behind the Rankings

The study examined Google search activity for 14 outdoor pursuits, including hiking, skiing, camping, and kayaking, from August 2024 to August 2025. To account for differences in state populations, the data was adjusted per 100,000 residents. This method paints a clear picture of how integral outdoor activities are to the local culture, revealing a nation increasingly inclined toward experiences immersed in nature.

Vermont’s Outdoor Appeal

Vermont topped the charts with an impressive 8,515 outdoor-related searches per 100,000 residents. The state’s rugged terrains, dense forests, and scenic mountain trails foster a deep respect for nature among its inhabitants. It’s telling that Vermont is home to the country’s oldest long-distance hiking trail, illustrating a long-standing connection to outdoor exploration.

In Vermont, outdoor adventures are not just seasonal events; they form part of the lifestyle. As leaves change color in autumn, the state becomes a sanctuary for leaf-peepers and hikers. Winter, in turn, transforms the landscape into a pristine ski haven, drawing locals and visitors alike to strap on their skis and immerse themselves in the snowy terrain.

Comparing States: Hawaii and Colorado

Trailing closely behind Vermont is Hawaii, registering 7,796 outdoor activity searches per 100,000 residents. The islands’ stunning natural beauty, characterized by volcanic landscapes and turquoise waters, fuels a lifestyle that emphasizes outdoor engagement year-round. Whether it’s hiking along majestic crater rims or surfing famed breaks, outdoor activities are woven seamlessly into the daily life of Hawaii’s residents.

Colorado holds a respectable third place, with 7,272 searches per 100,000 residents. Known as one of the world’s premier adventure capitals, the state’s Rocky Mountain range offers limitless opportunities for outdoor pursuits. Hiking, skiing, and mountain biking are just a few activities that draw millions of adventurers annually, solidifying Colorado’s status in outdoor tourism.

The Rising Outdoor Culture in Other States

Rounding out the top five are Montana and Oregon, both renowned for their fierce commitment to outdoor lifestyles. Montana, with its vast rivers and majestic mountains, is a dream for fishing and hiking enthusiasts. Meanwhile, Oregon’s diverse landscapes—from its Pacific coastline to volcanic terrains—create an adventurous hub for activities like trail running and river rafting.

Popularity of Outdoor Activities

Notably, the study identified camping as the most sought-after outdoor activity in the U.S., accumulating 39,975 searches during the analyzed timeframe. This surge indicates a nationwide craving for affordable and immersive nature experiences. Whether it’s a tent, RV, or cabin, camping embodies an escape from fast-paced life to a more tranquil existence, allowing travelers to reconnect with nature.

Kayaking follows closely in popularity, recording 38,397 searches. The growing accessibility of kayaks and paddleboards—along with promotional efforts highlighting eco-friendly travel—has amplified interest in exploring waterways. Other popular activities include hiking, fishing, and skiing, reinforcing the idea that outdoor recreation transcends regional boundaries.

The Larger Implication of Outdoor Trends

This rise in outdoor interest aligns with broader movements towards health, wellness, and sustainability. As travelers prioritize meaningful connections with nature, state tourism boards have started to invest heavily in outdoor infrastructure, ensuring that the natural landscapes are easily accessible and well-preserved.

New England’s burgeoning outdoor travel scene, spearheaded by Vermont, illustrates that people are no longer simply looking to see destinations—but rather to experience the richness of nature up close.

Sustained Passion for Adventure

As seasons shift and call to the wild resonates, America’s passion for outdoor experiences shows no sign of waning. Whether immersed in the vibrant forests of Vermont, riding ocean waves in Hawaii, or skiing down the glittering slopes of Colorado, the national landscape of outdoor adventure continues to expand. With every trudge through wooded trails or dip into a serene lake, individuals find freedom and solace in the great American outdoors.