Discovering New Horizons: Preferred Hotels & Resorts Expands Global Portfolio

NEW YORK, NEW YORK – January 27, 2026: Preferred Hotels & Resorts, the world’s largest independent hotel brand, has recently made a substantial addition to its global portfolio, unveiling 21 new member properties between October 1 and December 31, 2025. This expansion not only highlights the brand’s momentum but also opens new avenues for travelers seeking unique and luxurious experiences around the world.

Exclusive Rewards for Members

To celebrate this exciting expansion, I Prefer Hotel Rewards members can enjoy a limited-time offer of 2,500 bonus points on eligible stays at any of the newly added locations. This points-based loyalty program has garnered an impressive enrollment of over 6 million travelers globally, making it an appealing option for those looking to maximize their travel experiences.

A Taste of Cultural Richness

The newly added properties reflect a diverse array of experiences that cater to various traveler preferences. Here are some highlights:

Admiral Hotel (Copenhagen, Denmark)

Nested on Copenhagen’s bustling waterfront, the Admiral Hotel is steeped in maritime heritage, featuring an 18th-century warehouse that once served the Danish navy. Guestrooms adorned with soaring timber beams and raw brickwork provide a unique, stylish backdrop for relaxation. The hotel offers sweeping views of the harbor and features exclusive activities, including electric boat cruises through the city’s picturesque canals. At Aye Aye Restaurant, Mediterranean dishes are beautifully paired with distinct Nordic ingredients, offering a culinary experience that doesn’t disappoint.

Horseshoe Bay Resort (Horseshoe Bay, Texas)

Spanning 7,000 acres along Lake Lyndon B. Johnson, Horseshoe Bay Resort pairs recreation with relaxation in Texas Hill Country. Guests can choose from a variety of accommodations, including the newly unveiled Signature Residences that grant access to the Yacht Club. With three championship golf courses, a floating pool, and numerous family-friendly activities, this resort is a perfect retreat for those seeking both fun and tranquility.

Masseria San Domenico (Savelletri di Fasano, Italy)

Steeped in history as a 15th-century watchtower, the Masseria San Domenico combines historical charm with modern elegance on the Adriatic coast. Surrounded by olive groves and boasting private beaches, this five-star retreat offers spacious accommodations, an exclusive villa, and a thalassotherapy spa. Guests can indulge in Apulian dining while enjoying stunning views of the Italian countryside.

Samsara Ubud (Bali, Indonesia)

Tucked away in the lush jungles near Bali’s emblematic rice terraces, Samsara Ubud is an oasis of tranquility. This boutique resort features 17 meticulously designed private villas that include private infinity pools. The on-site wellness spa and cultural experiences such as painting classes and guided nature walks allow guests to immerse themselves in the serene beauty and rich culture of Bali.

Treasure Bay Fuxian Lake (Yuxi, China)

Located in Yunnan Province, Treasure Bay Fuxian Lake harmonizes natural beauty with modern luxury. The resort offers 464 stylish guestrooms, access to an indoor pool, and exploration opportunities around the picturesque landscapes. Its dining venues celebrate Yunnan’s rich flavors, making it a desirable getaway for those in search of relaxation amid stunning scenery.

CEO Insights on Growth

"This represents one of the most significant new member announcements in our recent history," said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. "These additions reflect our commitment to curating exceptional experience-led travel around the world, including our exciting entry into Egypt’s luxury Nile cruise segment, with five exceptional Nile cruise experiences now part of our global portfolio."

Additional New Properties

Alongside the highlighted resorts, several other exceptional properties have joined the Preferred Hotels & Resorts family, each promoting distinctive experiences and settings:

• Carillon Miami Wellness Resort (Miami Beach, Florida)
• Coral Sea Holiday Resort (Sharm El Sheikh, Egypt)
• Dovle Branded Residences (Ciudad de Panama, Panama)
• Il Salviatino (Florence, Italy)
• Lamaro Hotel (Barcelona, Spain)
• Mazaj Meroot, Mazaj MS Tamr, Mazaj MS Tulip, Mazaj Seba, and Mazaj Sia (Luxor, Egypt)
• Ocean Drive Madrid and Ocean Drive Talamanca (Spain)
• Owloon Manor House (Paarl, South Africa)
• The Adelphi Hotel (Saratoga Springs, New York)
• The Jaffa Hotel (Tel Aviv, Israel)
• Yellowwood Cottage (Langebaan, South Africa)

Many of these newly added properties participate in I Prefer Hotel Rewards, further enhancing the travel experience with beneficial membership perks and points.

Easy Booking Process

For travelers interested in taking advantage of the bonus points offer, bookings must be made by March 31, 2026, for stays through June 30, 2026. More information can be found at IPrefer.com.

Travel advisors can seamlessly book client stays via GDS using the “PH” and “PV” chain codes. Hotel owners and operators looking to join the Preferred Hotels & Resorts network can learn more at PreferredHotels.com/Freedom.

With unparalleled options for destinations and diverse experiences, Preferred Hotels & Resorts continues to be a remarkable choice for discerning travelers.