The Next Chapter for Neil Jacobs and Six Senses
Stepping Back, Not Stepping Down
Neil Jacobs, the long-serving CEO of Six Senses, has recently announced he will be stepping back from his role, sparking curiosity and excitement in the hospitality industry. However, Jacobs emphasizes that he is not retiring but rather gearing up for a new venture. As he puts it, “Some might assume stepping down means slowing down or retiring. That road is not for me.” His message suggests that this transition is not an end but a beginning—one that aligns with his passion for hospitality as a “force for good.”
A Legacy of Growth
Jacobs has been steering Six Senses for over 13 years, guiding the brand through significant changes, including its sale to IHG Hotels and Resorts, innovations during the pandemic, and the evolution of its wellness concept. Under his leadership, the brand expanded its footprint from just 10 resorts to an impressive 27 operational locations, with an additional 38 properties in the pipeline. This growth underscores Jacobs’ vision of transforming Six Senses from a niche eco-resort operator into a notable player in the global sustainable wellness segment.
Pioneering Wellness in Hospitality
One of the standout achievements during Jacobs’ tenure has been the development of Six Senses’ wellness identity. This pursuit of holistic well-being has resonated with guests, creating a unique selling point for the brand. The upcoming launch of Six Senses Place, the brand’s first social wellness club set to open in London later this year, exemplifies this commitment. It signals a forward-thinking approach to hospitality that intertwines wellness with social engagement, further distinguishing Six Senses in a crowded market.
An Experienced Hand in the Industry
Jacobs’s extensive career spans multiple prestigious brands, including 14 years at Four Seasons and positions at Starwood Capital, where he was instrumental in developing the Baccarat and 1Hotel brands. His trajectory reached a significant milestone when he became part of the team at Pegasus Capital Advisors that acquired Six Senses in 2012. Then, in 2019, he played a key role in selling it to IHG for a remarkable $300 million. Through this journey, Jacobs has proven to be a transformative leader, shaping the brand’s identity and strategic direction.
Balancing Luxury and Sustainability
Jacobs has always aimed to ensure Six Senses is not merely pigeonholed as a luxury resort operator. He has actively worked to present it as a global, sustainable hotel and wellness brand. This vision is reflected in the brand’s diverse offerings, which range from boutique lodges to urban hotels, emphasizing the integration of sustainability and wellness across all aspects of hospitality.
A Bright Future Ahead
With a burgeoning portfolio and a valuation pushing into the billions, Six Senses is positioned for continued growth and innovation. Jacobs’ departure marks an exciting turning point not just for him but for the company itself, with many looking forward to what lies ahead. While he prepares to unveil his new venture, the industry buzz is palpable—anticipating fresh ideas, collaborations, and perhaps more challenges to conventional hospitality norms.
For those eager to delve deeper into his journey and future plans, refer to the full article at IHG Hotels & Resorts.