Hilton Signs Conrad Meia Praia Algarve, a New Beachfront Resort in Portugal
Hilton has recently announced an exciting addition to its luxury portfolio with the signing of Conrad Meia Praia Algarve—a new beachfront resort located on the stunning Meia Praia Beach in Portugal’s Algarve region. This much-anticipated resort is set to open its doors in spring 2027, promising to offer an exceptional experience in one of Europe’s prime vacation destinations.
Development and Collaboration
The development of Conrad Meia Praia is a collaborative effort between a joint venture that includes PGIM’s real estate business, Sonae Sierra, and Iberian Hospitality Solutions (IHSP). This marks a notable expansion of Hilton’s partnership with these entities, as it follows their previous successful collaboration. Additionally, the project will feature 21 Conrad-branded residences, enhancing the luxury offerings at this premier location.
Facilities and Guest Experience
Situated just a short drive from the charming town of Lagos, the resort will comprise 116 guest rooms and suites, all boasting stunning sea views. Among these, seven rooms will include private plunge pools, catering to guests seeking a bit of extra indulgence. The resort’s amenities will be thoughtfully designed to enhance the overall guest experience, featuring:
- Two restaurants that promise culinary delights.
- A lively beach club, perfect for relaxation and socializing.
- Lobby and pool bars offering refreshments.
- Both indoor and outdoor swimming pools for year-round enjoyment.
- A state-of-the-art Conrad-branded spa to rejuvenate both body and mind.
- A well-equipped fitness center for health-conscious travelers.
- Dedicated spaces for meetings and events, ensuring versatility for business or special occasions.
Design and Guest Experience Focus
The architectural design and overall guest experience at Conrad Meia Praia will resonate with Conrad’s commitment to contemporary design, personalized service, and locally rooted experiences. The aim is to create a unique environment that not only embraces the natural beauty of the Algarve but also reflects the vibrant culture and traditions of the local community.
Insights from Hilton Executives
Dan Wakeling, Vice President of Development for Luxury & Residential in Europe, the Middle East & Africa, expressed enthusiasm about the signing, emphasizing Hilton’s ongoing commitment to expanding its luxury portfolio across Europe. This new resort not only adds to the esteemed Conrad brand but also solidifies Hilton’s presence in Portugal—a nation known for its rich culture and picturesque landscapes.
In a similar vein, Dino Michael, Senior Vice President and Global Category Head for Hilton Luxury Brands, highlighted that the resort will combine modern design with the natural splendor of the Algarve. Guests can expect an immersive experience that connects them with the local environment and culture, enhancing the allure of their stay.
Investment and Economic Impact
Representatives from the joint venture underscored that the Conrad Meia Praia project aligns perfectly with their strategy of developing premium hospitality assets in established tourism areas. They believe the resort will play a significant role in boosting the long-term development of Portugal’s tourism sector, providing not just luxurious experiences but also creating jobs and supporting the local economy.
This development marks the second major investment by the Sonae Sierra–IHSP joint venture following the notable Cénica Porto Hotel, Curio Collection by Hilton, which opened in Porto in April 2024. The joint venture projects an impressive target of roughly €200 million in gross asset value, signaling strong confidence in the region’s tourism potential.
The Algarve: A Prime Destination
The Algarve region remains one of Europe’s top leisure destinations, celebrated for its stunning coastline, excellent golf courses, and a favorable year-round climate. The development of Conrad Meia Praia Algarve will enhance Hilton’s existing portfolio in Portugal, which includes 30 operational hotels and 16 under development. The new resort will join the ranks of other prestigious Hilton properties in the country— including the renowned Conrad Algarve located in Quinta do Lago.
A Broader Luxury Portfolio
The opening of Conrad Meia Praia Algarve is in line with Hilton’s broader pipeline of luxury openings across Europe. Upcoming projects include the Waldorf Astoria Admiralty Arch in London and Sandblu Santorini, part of the LXR Hotels & Resorts brand. This ongoing expansion reflects Hilton’s commitment to luxury tourism and its aspiration to cater to discerning travelers across a variety of stunning locations.
Conrad Meia Praia Algarve – Key Details
- Opening: Spring 2027
- Location: Meia Praia Beach, Lagos, Algarve, Portugal
- Developer: Wonder Hotel Ventures S.A.
- Accommodation: 116 guest rooms and suites, all with sea views; 21 Conrad-branded residences
- Dining: Two restaurants, beach club, lobby bar, and pool bar
- Amenities: Indoor and outdoor pools, spa, fitness center, and meeting facilities
- Brand: Conrad Hotels & Resorts
The Conrad Meia Praia Algarve promises to be a beacon of luxury and relaxation, set against a backdrop of stunning natural beauty and rich local culture, making it an eagerly awaited addition to Portugal’s hospitality landscape.