ASAI Hotels’ Groundbreaking Moment in Oslob, Philippines: A Beach Resort Beyond Compare
On February 3, 2025, the tranquil coastal town of Oslob in Cebu, Philippines, became the epicenter of a significant development in the hospitality industry as Dusit International partnered with Grand Land Inc. to break ground on ASAI Cebu Oslob. This project marks the debut of ASAI Hotels in the Philippines and signifies the brand’s first venture into a beach resort, setting the stage for an exciting new accommodation option in a region famed for its pristine natural beauty and rich marine biodiversity.
A Prime Location with Untapped Potential
Nestled in Barangay Lagunde, Oslob is renowned for its stunning beaches and the exhilarating experience of swimming with whale sharks. Known as a premier coastal destination, it attracts tourists seeking both relaxation and adventure. ASAI Cebu Oslob is set to take full advantage of this idyllic location. Scheduled to open its doors in late 2026, the resort promises to fuse modern amenities with authentic local experiences, designed specifically for millennial-minded travelers who are eager to engage with and explore their surroundings.
Thoughtful Design and Community-Centric Features
The architectural vision for ASAI Cebu Oslob is rooted in thoughtful design. The resort will encompass 98 compact but functional rooms, most of which will feature private balconies that showcase breathtaking ocean or pool views. What sets ASAI apart is its commitment to a holistic guest experience. The property will include a communal space that embodies the ASAI concept of Eat/Work/Play—a versatile area designed for dining, socializing, and remote work.
Moreover, guests will be treated to a stylish beach bar offering craft cocktails and a selection of local beers, alongside an inviting pool that overlooks the beach. Dining options will highlight the culinary richness of Cebuano cuisine, offering guests a taste of the region through expertly curated local dishes.
Immersive Experiences and Real Connections
Beyond its luxurious accommodations, ASAI Cebu Oslob aims to provide guests with immersive experiences that go beyond mere relaxation. The resort’s community ambassadors will play a crucial role in this endeavor, curating personalized itineraries that guide visitors to secret snorkeling spots, vibrant local markets, and cultural heritage sites. Tours of cascading waterfalls and island-hopping adventures to nearby Sumilon Island, the first marine sanctuary in Cebu, will round out the array of experiences that guests can indulge in.
Commitment to Sustainability and Local Engagement
Both Dusit International and Grand Land Inc. are committed to sustainability and community engagement, principles that resonate throughout the project’s vision. Siradej Donavanik, Vice President of Development Global at ASAI Hotels, expressed enthusiasm about the opportunities inherent in creating a property that celebrates the local culture while consciously prioritizing sustainability. This philosophy of "Live Local" encourages guests to form genuine connections with the environment and the people, enhancing their travel experience and fostering a sense of belonging.
Highlighting Economic Impact and Collaborative Spirit
The groundbreaking ceremony of ASAI Cebu Oslob was a significant gathering for industry stakeholders, attended by local government officials and executives from both Dusit International and Grand Land Inc. The discussions centered on the project’s promise to bolster the local economy and the tourism industry’s growth. Ryan Bernard Go, President of Grand Land Inc., underscored the collaboration’s goal to transcend traditional hotel offerings, aiming to provide a world-class experience that remains deeply rooted in the community.
An Expanding Legacy in the Philippines
The launch of ASAI Cebu Oslob marks another milestone in Dusit International’s strategic expansion within the Philippines, where it currently operates five properties, including well-known establishments like Dusit Thani Manila and Dusit Thani Mactan Cebu Resort. This new venture is poised not only to enrich the travel landscape of Oslob but also to strengthen Dusit’s partnership with Grand Land Inc., which is simultaneously developing a Dusit Princess hotel in Cebu’s North Reclamation Area.
A Regional Plan with Future Ventures
ASAI Hotels is on a trajectory of growth that extends beyond the Philippines. Currently operational in cities like Bangkok and Kyoto, the brand is set to expand further into Malaysia with ASAI Gamuda Cove slated for a 2026 opening, as well as a planned ASAI Hat Yai to emerge in Songkhla, Thailand, in 2028. The continued investment in the ASAI brand reflects a broader trend towards crafting experiential hospitality, uniquely tailored to various cultures while remaining globally competitive.
As ASAI Cebu Oslob takes shape, it holds the promise of becoming a vibrant hub for travelers eager to explore the breathtaking beauty and cultural depth of Cebu, all within a meticulously curated environment that prioritizes sustainability and community connection.