Celebrating a Year of Success: Garner Hotels Expands its Midscale Reach
In the dynamic world of hospitality, few brands have made as impressive a debut as Garner Hotels, the latest midscale conversion brand from IHG Hotels & Resorts. Officially launched in August 2023, the brand has quickly etched its mark in the industry, successfully opening its inaugural property in Auburn, Washington, just months after its debut. As Garner Hotels celebrates its first year, the brand exemplifies a strong commitment to meeting the needs of modern travelers seeking quality accommodation without breaking the bank.
A Rapid Rise and Ambitious Growth Plans
In less than a year, Garner Hotels has demonstrated remarkable growth prospects. By the end of 2024, the brand anticipates having over 90 hotels either operational or in the pipeline globally. The first property, Garner Auburn – Seattle, transformed from concept to completion in an impressive seven weeks, establishing a solid foundation for future developments. Subsequent properties are already lined up in key markets across the United States, including Oklahoma City, Macon, Georgia, and Clarksville, Tennessee, showcasing the brand’s strategic expansion plan.
Global Appeal and European Expansion
Garner Hotels isn’t just focusing on the U.S. market; its appeal has garnered attention from owners and developers across the globe. In the first half of 2024 alone, 76 properties were signed, with a significant 58 coming from various European markets. This expansion brings Garner Hotels to countries such as Germany, the Netherlands, Austria, the United Kingdom, and Türkiye. Additionally, Garner Hotels plans to make its debut in Japan, with several properties slated to open in Osaka, highlighting its ambition to spread its footprint across diverse cultures and regions.
Redefining the Midscale Experience
What sets Garner Hotels apart in the competitive midscale segment is its keen focus on providing value-driven experiences that resonate with today’s travelers. The brand’s mission is to deliver “easy-going stays that get you on your way,” emphasizing convenience, comfort, and friendly service. With thoughtfully designed spaces, guests can unwind and recharge, reaping the benefits of amenities like a hot breakfast station, bean-to-cup coffee available 24/7, and a delightful daily cookie happy hour.
Owner-Friendly Conversion Model
The rise of Garner Hotels can be attributed not only to its market foresight but also to a conversion model that appeals to hotel owners looking for reliable investment opportunities. This approach allows for seamless transitions into the brand while ensuring operational efficiency, leading to increased profitability and a solid return on investment. According to Karen Gilbride, VP of Garner Hotels, the brand is already resonating with owners who appreciate a high-quality conversion option that aligns with evolving traveler expectations.
Emphasizing Quality and Community
Garner Hotels aims to create a community atmosphere that fosters connections among guests. Whether it’s through collaborative spaces designed for business or pleasure, or shared experiences like the Make it Yours breakfast station, the brand is more than just a place to stay; it’s a welcoming environment. The incorporation of IHG One Rewards further enhances the guest experience, enabling visitors to earn rewards points that can be redeemed for future stays or various benefits, solidifying the value proposition for frequent travelers.
Innovative Amenities
At the heart of the Garner experience is a commitment to well-being and satisfaction. The brand emphasizes the importance of restful sleep, offering rooms designed to create a serene atmosphere. Guests can expect comfortable bedding, soundproof environments, and amenities that invite relaxation. Which makes an overnight stay a pleasure rather than a chore.
With an expansive plan in motion and a firm dedication to quality, Garner Hotels is poised to redefine the midscale lodging experience for travelers around the world. The brand is on an exciting path that reflects IHG’s commitment to adapt and innovate in a rapidly evolving market while ensuring that affordability and quality remain at the forefront of their mission.
For more information or to make a reservation, guests can visit Garner Hotels or utilize the IHG One Rewards mobile app.