Minor Hotels Welcomes Genna Panagopoulos as Vice President of Development for North America

Published on November 19, 2025

Minor Hotels has made a strategic move by appointing Genna Panagopoulos as the new Vice President of Development for North America. With Panagopoulos at the helm, the company aims to accelerate its growth and expand its franchise initiatives in key markets across the region.

A Proven Leader in Hotel Development

Genna Panagopoulos comes to Minor Hotels with over 14 years of extensive experience in hospitality development, brand strategy, and investments. Before joining Minor, she played a crucial role at IHG (InterContinental Hotels Group), where she was pivotal in advancing luxury and lifestyle brands throughout the Americas. Notable brands under her stewardship included InterContinental, Regent, Kimpton, and the Vignette Collection.

Her robust experience in feasibility studies, brand positioning, and market expansion equips her with insights necessary for navigating the complexities of the North American hospitality industry. As she steps into her new role, her background will be a significant asset in spearheading Minor Hotels’ ambitious expansion plans in the region.

Driving Growth and Expansion Across North America

In her new role, Panagopoulos will be tasked with expanding Minor Hotels’ portfolio throughout North America. She will focus on securing new franchise and management agreements for the company’s diverse range of international brands. Her appointment reflects Minor Hotels’ broader strategy to introduce its flexible franchise model into North America, providing fresh opportunities for hotel owners and developers.

The company’s objective is to increase its footprint in major U.S. cities and key Canadian markets, where demand for hospitality services continues to grow. Panagopoulos’ guidance will be instrumental as Minor Hotels navigates an increasingly competitive landscape.

Expanding the Brand Portfolio in the U.S. and Canada

Minor Hotels boasts a wide array of brands, including Anantara Hotels & Resorts, Tivoli Hotels & Resorts, Avani Hotels & Resorts, and NH Collection Hotels & Resorts. Each brand is well-regarded and positioned for substantial growth in North America. Panagopoulos will be at the forefront of developing and implementing strategies to introduce these brands into key markets, aligning with the rising demand for high-quality accommodations.

Whether focusing on luxury resorts or branded residences, Panagopoulos’ strategic vision will ensure that the brand portfolio is prepared to meet the diverse needs of North American travelers.

Strategic Vision: A Global Push for Growth

The appointment of Panagopoulos aligns with Minor Hotels’ overarching goal of expanding its global footprint. With an ambitious target to increase its portfolio to 850 properties by 2027, her expertise is pivotal for achieving this vision. Minor Hotels aims to strike a balance between consolidating its presence in established markets and exploring new territories, particularly emerging markets with untapped potential.

This dual-pronged approach aims to diversify operations while reinforcing the company’s stature in the global hospitality arena. Her leadership will be a crucial element in ensuring that Minor Hotels remains competitive, both in established and developing markets.

Franchise Model to Accelerate Expansion

One of the critical components of Minor Hotels’ growth strategy is the expansion of its franchise platform in North America. Hotel owners are increasingly seeking operational flexibility, and the franchise model allows them to align with a globally recognized brand while retaining autonomy.

By offering franchise agreements, Minor Hotels will be able to expedite its growth in North America. This model is tailored to meet the evolving needs of hotel owners and developers, providing them with the tools they need to succeed while benefiting from the support and recognition associated with Minor Hotels’ well-established brand.

Unlocking the Potential of North America’s Hospitality Market

The North American hospitality sector presents a significant growth opportunity for Minor Hotels. With the rising demand for upscale hotels, resorts, and branded residences, Panagopoulos’ leadership is essential for capitalizing on this market potential. The continuing trend of experiential travel and the increasing appetite for luxury accommodations further position Minor Hotels for success as it expands across the United States and Canada.

Panagopoulos’ wealth of experience and deep understanding of the hospitality industry’s dynamics prepares her to navigate the complexities ahead. Her leadership will be vital as the company seeks strategic partnerships and expands its brand offerings, solidifying its presence in this lucrative market.

Laia Lahoz, Chief Assets and Development Officer at Minor Hotels Europe & Americas, stated, “Genna’s appointment marks a significant step in our growth journey across North America. Her extensive experience in hotel development and deep understanding of the luxury and lifestyle segments within the asset-light model will enhance our ability to build long-term partnerships with owners and investors in the region.”

Looking Ahead: A Strong Future for Minor Hotels

The decision to appoint Genna Panagopoulos as Vice President of Development for North America represents a pivotal point for Minor Hotels as it aims to achieve its growth objectives. Her background in hospitality development and strategic brand management will be crucial in ensuring the company’s success in North America and globally.

With the ambitious goal of reaching 850 properties by 2027, Panagopoulos’ leadership will help firmly establish Minor Hotels as a key player in the hospitality sector, ready to meet the evolving needs of travelers and hotel owners alike.