Changes in Japan’s Hospitality Landscape: The Future of Tokyu Hotels & Resorts
In a significant shift within Japan’s hotel industry, Tokyu Hotels & Resorts has announced the impending closure and rebranding of two notable properties: the Takamatsu Tokyu REI Hotel and the Matsuyama Tokyu REI Hotel. This strategic decision is set to reshape the hospitality experience in these regions, marking an important transition for both hotels.
A Historic Closure: Takamatsu Tokyu REI Hotel
First opened in 1928, the Takamatsu Tokyu REI Hotel has a rich legacy, having operated as the Takamatsu Tokyu Inn for nearly a century. With its opening nearly a century ago, the hotel has embodied the evolving tastes and expectations of travelers over the decades. However, come March 17, 2026, the hotel will cease operations after the last guest checks out.
The decision to close the hotel stems from the conclusion of the current operations management contract. The property will soon see revitalization under new management, transitioning to a fresh identity as the "JR Clement Inn Takamatsu Hyogomachi." This rebranding, led by JR Shikoku and JR Shikoku Hotels, signals a new chapter aimed at attracting modern travelers to the vibrant Takamatsu area.
A New Era for Matsuyama Tokyu REI Hotel
On the other side of the Shikoku region, the Matsuyama Tokyu REI Hotel has also been destined for transformation. First opening its doors in September 1991, this hotel has catered to visitors for over three decades. It will officially close on March 31, 2026, marking the end of an era for the Matsuyama Tokyu Inn.
Similar to its Takamatsu counterpart, the Matsuyama Tokyu REI Hotel will shift to new management and rebrand as the "Hiyori Hotel Matsuyama." This transition, facilitated by Sun Frontier Hotel Management, is set to occur around April 2026, bringing a fresh perspective to the hospitality offerings within Matsuyama.
Why the Change?
The decision to conclude operations at these hotels is rooted in a combination of factors, including evolving market dynamics and the need for reinvention in a competitive landscape. As travel demands shift, hotels must adapt to meet contemporary expectations—from technological advancements to new standards in guest experience and sustainability practices.
In essence, the rebranding of these hotels underscores a broader trend in the hospitality sector toward modernization and reimagined experiences. By introducing new brands, the management aims to breathe life into the properties, making them more appealing to both domestic and international travelers.
The Future of Hospitality in Takamatsu and Matsuyama
With the transition of the Takamatsu and Matsuyama Tokyu REI Hotels, both cities can expect an infusion of new energy in their hospitality sectors. These rebranding efforts are not just about changing names; they represent a commitment to innovation and enhanced guest experiences. Visitors can look forward to refreshed facilities, updated amenities, and perhaps even new culinary offerings that reflect the unique culture and history of their surroundings.
As both towns continue to develop as attractive destinations, these changes position them to better compete in the global tourism market. The anticipation surrounding the reopening of the JR Clement Inn Takamatsu Hyogomachi and Hiyori Hotel Matsuyama is palpable, as travelers and locals alike await what these new establishments will bring to the region.
Ultimately, the departure of Tokyu Hotels & Resorts from these market segments speaks volumes about the adaptability of the hospitality industry. As consumer preferences evolve, so too does the landscape of lodging in Japan, with fresh opportunities on the horizon for both operators and visitors.