Hilton and YTL Hotels Announce Expansive Growth in Asia with New Luxurious Additions
In an exciting development for travelers and hospitality enthusiasts alike, Hilton and YTL Hotels have joined forces to roll out several properties, introducing the prestigious LXR Hotels & Resorts to Thailand and the Tapestry Collection by Hilton to Japan. This partnership is poised to redefine luxury accommodation in these sought-after Asian locations.
Expanding the Luxury Portfolio: LXR Hotels & Resorts
The Rawai Phuket, set to debut on the picturesque southern tip of Phuket by 2027, will enhance Hilton’s luxury offerings in the renowned island destination. This 275-room hotel promises a serene beachfront experience, providing guests with easy access to island excursions that showcase Phuket’s natural beauty. As part of the LXR Hotels & Resorts portfolio, Rawai Phuket aligns with the brand’s goal of presenting independent, spirited destinations that celebrate adventure and personal exploration.
A Collector’s Dream: The Properties Coming to Japan
In Japan, the hospitality scene is set for a remarkable transformation with the introduction of three unique properties within the Niseko Village Ski Resort located at the foot of Mount Annupuri. The Kasara Niseko Village, a conversion of the existing Kasara Niseko Village Townhouse, will welcome guests seeking tranquility in a ski haven. Alongside, The Green Leaf Niseko Village will emerge from the revitalization of its namesake 200-bedroom hotel, catering to visitors who appreciate both comfort and accessibility to world-class skiing.
Moreover, Hinode Hills Niseko Village is expected to join Hilton’s Curio Collection by the end of 2025, marking the second property of its kind in Japan. Known for its distinct architectural character and innovative design, Curio Collection hotels celebrate their local culture and history, ensuring an immersive and stylish stay for guests.
Embracing Adventure with Unique Experiences
The properties joining Hilton’s portfolio demonstrate an alignment with rising consumer trends favoring adventure and personalized experiences. Clarence Tan, Hilton’s Senior Vice President of Development for Asia Pacific, emphasizes how the partnership with YTL Hotels underscores the appeal of Hilton’s luxury and lifestyle brands. The LXR Hotels & Resorts, in particular, fosters an immersive experience through its "Pursuit of Adventure" program, allowing guests to build deeper connections with the vibrant culture and characters of each destination.
The Tapestry Collection: A Tapestry of Unique Stays
With the addition of The Green Leaf Niseko Village, Hilton’s Tapestry Collection continues to grow, joining over 170 hotels worldwide that exhibit unique designs and locally inspired cuisine. Each Tapestry Collection hotel offers a flavor of its location, making every stay a distinctive journey marked by elevated design and vibrant atmospheres.
Inclusion in Hilton Honors: Rewards for Guests
For loyal travelers, the forthcoming properties will participate in Hilton Honors, Hilton’s award-winning guest-loyalty program. Members who book directly through preferred channels will enjoy a variety of exclusive benefits, including discounts, enhanced mobile app features, and flexibility in payment options. This commitment to guest satisfaction ensures that Hilton continues to be a compelling choice for modern travelers seeking personalized experiences.
Commitment to Transform Destinations
Dato’ Mark Yeoh Seok Kah, Executive Director of YTL Hotels, articulated the vision of these hotel openings, reflecting on their ability to transform their respective destinations. Each new property is strategically positioned to provide an elevated hospitality experience while catering to the growing tourism market in these dynamic regions. With the collaborative efforts of Hilton and YTL Hotels, both brands are set to redefine luxury travel in Thailand and Japan, presenting unique stays that resonate with today’s adventurous spirit.
In this collaborative growth story, Hilton and YTL Hotels are not just expanding their footprints; they are curating experiences that will leave a lasting imprint on every traveler’s journey.