Portugal Crowned Best Destination in Europe at the 2025 World Travel Awards

Portugal has once again solidified its status as a premier destination in the world of tourism, receiving the coveted title of “Best Destination in Europe” at the esteemed World Travel Awards 2025. Hosted on October 22 at the picturesque Forte Village Resort in Sardinia, Italy, this prestigious recognition underscores Portugal’s diverse offerings and vibrant experiences that captivate travelers from around the world.

A Testament to Tourism Excellence

The World Travel Awards are regarded as the “Oscars of the Travel Industry,” celebrating excellence in various sectors of tourism. Portugal’s triumph at this year’s gala further validates its commitment to providing rich, authentic experiences while ensuring top-notch hospitality. From historical cities to stunning coastal retreats, the nation continues to attract global attention as a dynamic and desirable travel hotspot.

Lisbon, Porto, and Madeira: Celebrating Urban and Natural Wonders

Lisbon: The Soulful Capital

Lisbon, the capital, earned accolades as Europe’s Best City Break Destination. With its historic neighborhoods, vibrant culture, and stunning viewpoints, Lisbon offers an unmatched blend of tradition and modernity. Visitors can explore iconic sites like the Belém Tower, delve into its art scene, or savor world-renowned culinary delights. The city’s unique charm encapsulates the spirit of Portugal and invites travelers to immerse themselves in its rich tapestry.

Porto: A Culinary Delight

Meanwhile, Porto captured the title of Europe’s Best Urban Destination. Known for its picturesque riverside, renowned wine cellars, and striking azulejos (traditional tiles), Porto is a haven for those who appreciate fine food and wine. The contemporary art scene juxtaposed against centuries-old architecture makes it a compelling choice for urban explorers.

Madeira: Nature’s Paradise

The stunning Madeira Archipelago secured its position once more as Europe’s Best Island Destination, lauded for its breathtaking landscapes and temperate climate. With its lush mountains, scenic coastal trails, and remarkable biodiversity, Madeira stands out as a sanctuary for nature lovers and luxury travelers alike. It has also earned its reputation for sustainability, making it a sought-after destination for eco-conscious travelers.

Aviation Awards Highlighting Connectivity

The Portuguese national airline, TAP Air Portugal, celebrated a double victory at this year’s awards, being named Best Airline from Europe to Africa and Best Airline from Europe to South America. This recognition emphasizes TAP’s integral role as a connector between continents, boasting extensive flight routes that serve travelers with diverse needs. The airline’s commitment to quality service and operational excellence reinforces Portugal’s position as a vital gateway for international travel and trade.

The Pulse of Hospitality: Hotel Industry Excellence

Highlights in Hotel Offerings

Portugal’s hotel industry shone brightly at the awards, showcasing a plethora of exceptional properties recognized for their service and luxury. In Madeira, the Savoy Palace took home the title of Best Luxury Hotel in Europe. This five-star resort reflects Madeira’s ascent as a top-tier travel destination, known for its opulence and breathtaking views.

In Lisbon, several properties received accolades:

• The 1908 Lisboa Hotel was awarded Best Design Hotel in Europe, celebrated for its artistic integration of culture and hospitality.
• The LUMEN Hotel & Lisbon Light Show was honored with Best Lifestyle Hotel in Europe, where technology and art come together stunningly.
• The Valverde Lisboa was named Best Luxury Boutique Hotel in Europe, exemplifying elegance paired with warm hospitality.

Coastal Retreats in the Algarve

In the Algarve, the Dunas Douradas Beach Club was recognized as the Best Villa Resort in Europe, celebrated for its idyllic beachfront setting. The Pine Cliffs Residence also earned accolades as the Best Hotel Residences in Europe, noting the region’s appeal as a family-friendly luxury getaway.

Corporate Excellence: Hotel Management Recognitions

Amazing Evolution, a prominent Portuguese hotel management company, was recognized as both Best Hotel Management Company in Europe and Best Boutique Hotel Operator in Europe. These awards reflect the strength of Portugal’s hospitality sector at both operational and individual property levels, showcasing innovative practices in hotel management.

Endorsements from Tourism Leaders

The accolades were met with enthusiasm from national tourism authorities and government officials. Turismo de Portugal, the national tourism body, emphasized that these awards signal the country’s long-standing commitment to improving tourism experiences through innovation, quality, and a focus on sustainability.

Pedro Machado, Secretary of State for Tourism, Commerce, and Services, applauded the hard work of tourism professionals throughout Portugal, highlighting the significant contribution of the tourism sector to the national economy and global reputation.

The Booming Tourism Landscape

Portugal is currently experiencing phenomenal growth in tourism, attracting international visitors from both North American and European markets. The recognition at the World Travel Awards propels further interest in multi-destination travel within the country. Tourists are increasingly eager to discover not only the capital but also the enchanting regions such as Alentejo, known for its picturesque vineyards, Azores, celebrated for volcanic trails, and the stunning coastline of the Algarve.

The country’s achievements at the awards are expected to inspire future investments, particularly in sustainable travel models that cater to the evolving preferences of global travelers.

Legacy of Excellence in Sight

Portugal’s recognition at the World Travel Awards emphasizes its potential to shape how sustainability, culture, and luxury can thrive side by side. With a blend of award-winning accommodations and superb aviation services, the country continues to offer an all-encompassing tourism experience that appeals to various types of travelers.

As Portugal advances, it forges ahead, not just as a European leader but as a globally admired destination, setting benchmarks in tourism excellence while remaining deeply rooted in its rich cultural heritage.