We Consulted 7 Travel Experts on Their Top European Summer Spots—and They All Chose This 1 Beach Destination

Discovering Croatia: The Adriatic Gem of 2023

As summer approaches, the excitement for travel begins to brew. If you’re on the hunt for the perfect getaway, look no further—Croatia has modernized its status as a must-visit destination. This enchanting country boasts a harmonious mix of stunning Mediterranean coastlines, rich historical cities, and enchanting islands—making it a favorite among travelers worldwide.

A Surge in Tourism

Croatia’s allure is undeniable. According to the Croatian Bureau of Statistics, nearly 20 million visitors flocked to this captivating nation in 2023 alone, showcasing an impressive 10% increase from the previous year. While Croatia’s popularity is hardly a secret, this surge reflects the country’s diverse appeal: from picturesque beaches to cultural experiences.

The Spotlight on Korčula

Among the myriad options, Korčula stands out as a gem waiting to be discovered. Edward Frampton-Fell, General Manager at Top Villas, notes that demand for stays in Croatia has skyrocketed by 800% this year. Whether you’re wandering through the narrow, cobbled streets of Korčula or soaking up its stunning architecture, it’s clear why this island is snagging the spotlight. Often dubbed the “mini Dubrovnik,” Korčula offers equal beauty, but with fewer crowds.

A Rising Star for 2025

Darijo Saric, CEO of VIP Holiday Booker, identifies Korčula as a top choice for 2025. With its sun-kissed shores basking in over 2,700 hours of sunshine annually, this island is a paradise for warm-weather enthusiasts. Visitors can explore its lush pine forests, admire Venetian architecture, and relax on sandy beaches—all while experiencing fewer tourists than in more popular spots.

A Taste of History and Culture

Not only is Korčula stunning, it’s also steeped in history. Believed to be the birthplace of Marco Polo, the island has a rich cultural heritage that enhances its appeal. Saric highlights Korčula’s thriving wine scene, particularly its local variety, Pošip. The island gained further fame when celebrities like Beyoncé and Jay-Z indulged in its seafood offerings, lending a chic reputation to this lesser-known paradise.

Broader horizons: Other Croatian Delights

Korčula may be a highlight, but it’s not the only destination worth exploring. Jessica Parker, founder of Trip Whisperer, emphasizes the beauty found in places like Hvar, Vis, Brac, and Krk. Each of these locations offers unique experiences that aren’t to be missed. For the best adventure, Parker suggests travelers skip the roadways and traverse the beautiful seas instead. With options like catamarans and motor yachts, a sea-faring adventure adds a luxurious touch to any trip.

The Allure of Yacht Charters

Many travelers are embracing this trend of maritime exploration. Mitja Mirtic, founder and CEO of Goolets, shares that bookings for yacht charters are filling up more quickly this year than in the past. As tourists shift their focus to quieter regions like Korčula, the demand for unique, luxury experiences at sea grows. Exploring panoramic views from the deck of a yacht creates unforgettable memories that truly encapsulate the spirit of Croatian travel.

The Tempting Dalmatian Coast

The Dalmatian Coast is another jewel in Croatia’s crown. Group tour managers Michelle Slater and Linda Burch from Fox World Travel report that clients are increasingly attracted to historic towns like Split and Dubrovnik. Each of these locales offers a perfect blend of wondrous architecture, rich cultural experiences, and affordability. Travelers will find delight in sailing along the enchanting coast, savoring wines in Istria, or exploring UNESCO World Heritage sites.

Hvar: A Vibrant Summer Getaway

Amid the many islands, Hvar remains a top contender, especially among international travelers. Gordana Tomicic of Suncani Hvar Hotels emphasizes the island’s surge in popularity among visitors from the U.S., Canada, Australia, and the UK. With July and August as peak seasons, Hvar attracts those in search of sun, lively ambiance, and various beach events. Premium bookings are on the rise, with unique offerings like personalized excursions and sunset cruises capturing the imagination of many.

Architectural Wonders Await

Joe Cronin, President of International Citizens Insurance, succinctly encapsulates the magic of Croatia’s Dalmatian Coast. Visitors are drawn to breathtaking architecture and mesmerizing blue waters, particularly in iconic towns like Split and Dubrovnik. With such a rich tapestry of experiences awaiting you, it’s time to plan your excursion to Croatia’s captivating shores.

Explore from sailing the serene Adriatic waters to wandering through ancient alleyways; Croatia beckons you to indulge in its irresistible charm. The only question left is: when will you book your trip?